THE COUNTRY | Opinion 24 Aug, 2019 7:30am
"I've been thinking about influence lately and how as a sector we seem to be losing the ability to do this effectively with our fellow New Zealanders.
As hard as we try to tell our good stories, others speak louder about all that is wrong with how we produce grass-fed, free-to-range food.
What is my vision for influence? It is to have all New Zealanders knowing that if they can trust we are world class in cricket, netball and rugby, they can trust we are world class in farming."